Grant asked Peter Bowerman, author of "The Well-Fed Writer" and "The Well-Fed Writer: Back for Seconds," this question:
What's one thing copywriters need to keep in mind?
Click here to read the article with Peter's answer.
Grant Pasay - Copywriter & Marketing Strategist logo
For high-quality corporate exposure, ask Grant about the various sponsorship and news article options from the world's most popular energy site,

Call Grant in Vancouver
778-327-7943 or email for your next investor relations copywriter, website copywriter or advertising copywriter
Home > Free Articles > Internet Basics: Email Marketing is Like Butterfly Pheromones

Internet Basics: Email Marketing is Like Butterfly Pheromones

By Grant Pasay

Ever notice how you usually don't see that many butterflies? And then one day you'll actually see two of them, and they're kind of, well, they're sort of, well, let's just say they're flying awfully close. So close, in fact, that there's no doubt they're mating. And you know it's a good thing when there's that much closeness going on.

But since you usually don't see butterflies that often, how is it that now there's two of them? And in the same place at the same time?

The answer is pheromones.

Pheromones are chemicals that butterflies and other insects release to communicate over long distances. In the case of butterflies, they can release a pheromone to announce they're available for mating. Within a short period of time, another butterfly gets the pheromone message and suddenly, the two butterflies have hooked up. And all is good.

That's what email marketing is like.

Merchants have products or services they provide to Customers. And sometimes it might seem like there's not very many customers around, or the Merchants would simply like it if there were more customers in general.

So the Merchants decide to use email marketing. First the Merchants make it known they're going to send out emails every so often announcing special sales and communicating bits of information they know their Customers will appreciate.

The Customers are intrigued and "sign up" to receive these emails by telling the Merchant their email address. Finally, the Merchant sends out the email messages, often called e-Newsletters.

And just like with the butterflies, the messages get received -- even over long distances -- and often lead to the Customer and the Merchant hooking up again. And all is good.

And that's why email marketing is like butterfly pheromones.


Copyright © Grant Pasay 2005. All rights reserved. You may forward this article in its entirety (including author bio/links) to anyone you wish.

Grant Pasay is a professional website copywriter, advertising copywriter, SEO copywriter, and author of the FREE eBook, "The Internet Is Like A Refrigerator."

For copy that captures your business message without any of the hassle, go to

Check out Grant's FREE eBook at

top of page | articles list


Call Grant today in Vancouver at 778-327-7943 or email for your website copywriter or advertising copywriter needs.

Copyright © 2005 - 2016 Jampact Business Solutions Incorporated, Vancouver, BC, Canada
Need a copywriter who can deliver your message? Copywriter for direct response, IR, websites, ads, brochures, articles...on time, on budget, on target. Vancouver Copywriter serving Vancouver and everywhere.